I recently attended a charity event which was put on by a wine company to help a local school. The setup was fairly simple, we all paid a small fee for a ticket ($20 each) which supplied us with some hand passed appetizers fo the evening as well as a wine glass to take home. We were also entered to win one of the wine gift baskets that were also available for sale.
The wine company (that I probably shouldn’t name here!) had brought 6 different wineries to the event, each winery had its own table. At each table we were allowed to taste the wines they were offering for sale and then purchase them at the end of the night. Some of the wineries had enough wine with them that we could take them home and others had to deliver them to us at a later date. The cool part was that 20% of all sales went back to our school. As I told my wife, we buy a lot of wine already so it isn’t like we’re even spending extra money, we’re just changing where the money is going.
In any case, our school said they raised over 40k that evening, which paid for some badly needed replacement text books as well as a wall of new computers in the school library. Like I said, given that we all buy wine already-why shouldn’t we buy some from a company which is going to support our school, especially in these times of terrible budgets?